SOBHA Redefines Luxury in Greater Noida

SOBHA Ltd. has officially launched Sobha Aurum in Sector 36, Greater Noida, marking the company's entry into the rapidly growing Greater Noida market and bringing a strong legacy of premium construction, timely delivery, and innovative design. The city has captured SOBHA's attention, prompting its strategic entry with the success of its landmark projects in Delhi NCR, marking the company's foray into Greater Noida and aligning with its pan-India expansion strategy across 27 cities.

Recent data from the Inspector General of Registration highlights a 6% increase in property registrations in Noida and Greater Noida during Jul-Sep 2024, with Greater Noida leading the surge by accounting for 62% of transactions. Delhi-NCR recorded the highest annual price appreciation among India's top seven cities in 2025, with average residential prices rising around 24% year-on-year, and over a five-year horizon, cumulative price growth across NCR has crossed 80%, with Greater Noida emerging as a standout performer.

Spread across 3.5 acres, Sobha Aurum features two high-rise residential towers rising up to G+31 floors, offering a mix of 2 BHK, 3 BHK, and 4 BHK apartments thoughtfully designed to meet modern family needs. The project offers spacious layouts, refined finishes, sustainable practices, and modern amenities including a grand clubhouse, swimming pool, fitness/yoga space, landscaped gardens, sports facilities, and children's play area.

The luxury homebuyer in Noida-Greater Noida today is far more diverse and lifestyle-driven than before, with entrepreneurs, HNIs, startup founders, senior corporate professionals and established business families seeing the region as a serious premium residential destination rather than just an emerging market. NRI interest is picking up as improved transparency and digitised processes make real estate investment more seamless, while many families are consciously choosing communities that offer more space, greenery, privacy, and a calmer pace of urban living.

Sector 36 in Greater Noida is fast emerging as a prime real estate destination with easy access to Pari Chowk, Yamuna Expressway, Knowledge Park, and the upcoming Noida International Airport, making it highly suitable for commuting professionals, families, and long-term investors. The real estate of Sector 36 is expected to appreciate at 18% to 20% annually, thanks to ongoing real estate development, Jewar Airport, and excellent connectivity.

With successful projects such as SOBHA City and International City, and new launches such as SOBHA Aranya and SOBHA Altus, the developer is well-established in Delhi NCR. SOBHA has garnered over 245 coveted awards, solidifying its position as a leader in luxury housing, and was named 'Real Estate Developer of the Year – Residential' at the Times Real Estate Conclave & Awards 2025. Homebuyers and investors can expect residences that blend elegant design, German engineering, and strategic location – elevating the city's real estate standards.