SOBHA's Noida & Greater Noida Pipeline: What's New

SOBHA Limited has turned Delhi-NCR into one of its fastest-growing markets, with fresh land parcels and launches lined up across Noida and Greater Noida. Real estate company Sobha Ltd will invest around Rs 800 crore to develop a luxury housing project in Greater Noida as part of its plan to expand business in the Delhi-NCR property market. This is the first project in Greater Noida and the fifth project in Delhi-NCR. Announcing the entry, "Entering Greater Noida marks a significant new chapter in Sobha's journey," said Jagadish Nangineni, Managing Director of Sobha Ltd.

The debut project, SOBHA Aurum in Sector 36, sets the tone for what's to come. Spread across a carefully planned 3.5-acre plot, Sobha Aurum aims to set a new standard in luxury housing, with two high-rise residential towers rising up to G+31 floors. The apartments are being sold in a price range of Rs 1-3.5 crore, and the realty company has launched this project at around Rs 14,000 per square feet. The location works in its favour too: the location offers easy access to Pari Chowk, Yamuna Expressway, Knowledge Park, and the upcoming Noida International Airport (Jewar Airport).

SOBHA is not stopping at one address. Its second Greater Noida development, SOBHA Rivana in Sector 1, is significantly larger in scale. SOBHA Rivana Sector 1 Greater Noida offers 3 and 4 BHK apartments across an 11.76-acre site, with nearly 80% of the land retained as open area. The project comes with formal regulatory backing: registered as UPRERAPRJ313638/03/2026 with a launch date of 25-03-2026, the development offers a 35,000 sq ft clubhouse spread over 3 floors. On connectivity, located near Pari Chowk, the development connects to the Noida-Greater Noida Expressway and Noida Metro Aqua Line, which links to the Delhi Metro Blue Line.

Further down the pipeline sits SOBHA's Sector 1 project in Greater Noida West (Noida Extension), currently in an earlier planning stage. Set on a 13.5-acre land parcel with 8 towers and 4 clusters, this project is positioned as a golden chance to own a premium home before launch. It is scheduled for launch in December 2025, with possession planned for December 2030, and the starting price is pegged at Rs 1.97 Cr, aimed at families seeking a luxury lifestyle in a prime location. Broker listings also point to parallel activity brewing in Sector 10, Sector 12 and Sector 44, though these remain in early planning and are yet to receive formal RERA numbers.

The timing of this expansion is no accident. From Q1 2020 to Q1 2025, property prices in Greater Noida have nearly doubled, from Rs 3,900 to Rs 8,601 per sq ft. Infrastructure delivery is catching up with buyer expectations too: Noida International Airport begins commercial flights from June 15, 2026, a milestone that has sharpened investor interest across the Yamuna Expressway belt.

SOBHA is far from alone in reading this opportunity. Industry tracking shows Godrej, Prestige, Sobha lead national developer expansion in Delhi-NCR with 15,130 units across 30 projects, with developer share rising from 3% to 13% in four years. For SOBHA, the Aurum launch is being framed as a long-term bet rather than a one-off. As Nangineni put it, "Greater Noida offers a compelling mix of infrastructure growth, connectivity, and evolving buyer preferences."

For homebuyers tracking SOBHA in the NCR belt, the message is straightforward: Aurum is live and selling, Rivana is RERA-registered and construction-ready, and the Sector 1 Greater Noida West project offers an early-entry opportunity before formal launch pricing kicks in. Given the pace of announcements through 2025-26, buyers evaluating any of these addresses should confirm current RERA status, payment milestones and possession timelines directly with SOBHA's sales team before booking.