SOBHA's New Launch Projects in Greater Noida

Greater Noida's skyline is getting a premium makeover. Bengaluru-headquartered SOBHA Limited, known for its backward-integrated construction model, has entered the market with two new launches — SOBHA Aurum in Sector 36 and SOBHA Rivana in Sector 1, Greater Noida West. Together, the projects mark the developer's first residential footprint in this specific micro-market, arriving at a time when Greater Noida property values have climbed sharply on the back of expressway upgrades and the newly operational Jewar airport.

SOBHA Aurum sits at Sector 36, close to Pari Chowk. Marking the dawn of unparalleled quality in Greater Noida, SOBHA Aurum — the region's debut project features two iconic crown-topped towers with gleaming façades, one of which is the tallest residential landmark in the neighbourhood. SOBHA Aurum is located in Sector 36, Greater Noida, and offers 1, 2, 3, and 4 bedroom residences spread across 3.46 acres (14,001 sq. m.). The project has 420 residences housed across the two towers, and carries RERA Registration No. UPRERAPRJ361748/06/2025, dated 17-06-2025, with a completion date of April 2030. Pricing on the resale/secondary listing circuit puts Sobha Aurum's 1, 2, 3, 4 BHK apartments between ₹1.18 Cr and ₹3.69 Cr at roughly ₹16,000 per sq. ft. At the centre of the project, The Club spans 15,072.17 sq. ft. and includes a badminton room, banquet hall, games room and more, along with outdoor amenities such as pools, a party plaza, alfresco deck and reflexology walk. On the connectivity front, leading hospitals such as Fortis, Sharda and Apollo Cradle, schools like DPS World Public School and Jaypee Public School, and metro access via Delta 1 Metro Station keep SOBHA Aurum future-ready and centrally located.

Across town in Sector 1, Greater Noida West, SOBHA Rivana takes a different scale of approach. Cradled by the rivulet that inspired its name, SOBHA Rivana is a self-sustaining community with eight majestic towers — the tallest in the neighbourhood — a retail enclave, and a 35,000 sq. ft. clubhouse. The project is located in Sector 1, Greater Noida, and spans 11.76 acres (approximately 47,604.68 sq. m.). Unit configurations are larger here, with SOBHA Rivana's 3 and 4 BHK residences ranging between 1,752 and 2,715 sq ft. The masterplan leans heavily on open space: the project is IGBC Gold pre-certified, promoting eco-friendly living, and offers around 80% open space with lush greenery and landscaped gardens. Indicative pricing on channel-partner listings starts from ₹2.25 Cr onwards for the 2, 3 and 4 BHK luxury apartments. On location, the gated community sits close to Char Murti, NH9, Greater Noida Link Road and the Noida-Greater Noida Expressway, placing employment hubs like Ecotech III, Knowledge Park V, TCS, Infosys, Skymark and Advant IT Park within practical reach.

Both projects lean on the same macro story: an infrastructure-led re-rating of Greater Noida. Greater Noida has recorded the highest average property price increase in Delhi NCR over the past 5 years, with rates rising by 98% — from ₹3,340 per sq ft in 2020 to ₹6,600 per sq ft in Q1 2025, according to Anarock. The recent opening of Noida International Airport has added fresh momentum. Phase 1 was inaugurated by Prime Minister Narendra Modi on 28 March 2026, and commercial flights commenced on 15 June 2026, making it NCR's second major operational airport. Analysts tracking the corridor believe the price cycle isn't done yet — market experts now forecast an additional 20–30% upside in 2026–2027 along the Yamuna Expressway once commercial flights begin, a tailwind that benefits both Sector 36 and Sector 1 addresses given their proximity to the expressway network.

SOBHA's entry isn't happening in isolation from its wider NCR presence. SOBHA entered the capital region in 2011 and has since built a visible presence through landmarks such as International City and SOBHA City, with that footprint continuing through newer communities like SOBHA Altus and SOBHA Strada near Dwarka Expressway, and SOBHA Aranya at Karma Lakelands. The developer's construction philosophy remains a consistent talking point across its listings: Sobha follows an uncompromising quality regime, conducting 1,456 quality checks before handover — a testament to its philosophy of 'No Shortcuts to Quality.'

For homebuyers comparing the two, the choice largely comes down to unit size, budget and neighbourhood character. Aurum suits buyers wanting a compact, high-rise address near Pari Chowk with quicker access to established social infrastructure. Rivana appeals to those wanting larger floor plates, a bigger green campus, and a foothold in Greater Noida West's expanding residential belt. Both carry the same brand promise of in-house construction and quality control that SOBHA has built its reputation on across its 27-city portfolio.

As Jewar airport ramps up commercial operations and expressway upgrades continue, early movers in Sector 36 and Sector 1 are effectively betting on the next leg of Greater Noida's price curve. Buyers evaluating either project should still verify current RERA status, payment plans and possession timelines directly with SOBHA before booking, given both are new launches with construction timelines stretching to 2029-2030.