SOBHA Launches Strada in Sector 106, Gurgaon

SOBHA Limited has added a new address to Gurgaon's Dwarka Expressway skyline with the launch of SOBHA Strada, a serviced-apartment and retail development in Sector 106. The project was part of the developer's Q3 FY26 launch slate, reported in June 2026, alongside SOBHA Magnus in Bengaluru and SOBHA Inizio, the company's maiden Mumbai project.

SOBHA Strada is located in SOBHA Downtown, off Dwarka Expressway, Sector 106, and offers one-bed serviced residences. The development spans 2.03 acres, featuring a Serviced Residences & Central Plaza block of 1.64 acres and a Retail Plaza block of 0.39 acres. SOBHA Strada has 251 residences. Unit sizes are compact by SOBHA's usual standards, with 1-bed formats ranging from 856.87 sq ft to 1026.37 sq ft.

The project carries its RERA registration under RC/REP/HARERA/GGM/1010/742/2025/113 dated 17-November-2025. The completion date for SOBHA Strada is December 2032. On the amenities front, the project offers a provision for handpicked amenities such as Lap Pool, Kids' Pool, Alfresco Dining, Outdoor Fitness Area, and Business Lounge, complemented by expert service partners for on-demand laundry, housekeeping, and round-the-clock reception with concierge support.

What makes Strada notable is its positioning as a mixed-use asset rather than a standard residential launch. SOBHA Strada is unique compared to other serviced apartments in Gurgaon due to its hospitality-ready design, mixed-use setting, and layouts designed for long stays, all positioned along a growth-focused corridor. Its location gives it an edge for both end-use and rental demand: expected rental yield and investment potential are seen as strong, given corporate mobility and rising demand for compact flexible formats, with serviced accommodation in key Gurgaon corridors recording annual rental yields of 5-7%.

The timing of the launch coincided with a record quarter for the developer. SOBHA Limited reported a historic operational performance for Q3 FY26, clocking its highest-ever quarterly sales value of ₹21.15 billion. The NCR region contributed ₹3.49 billion to the sales tally, backed by the launch of SOBHA Strada in Sector 106, Gurgaon. Local market commentary has been even more pointed about Strada's impact on the region: sales in Gurgaon surged by 119% this quarter, thanks to the launch of Sobha Strada, with the brand quickly becoming a favorite for luxury buyers in Northern India.

Strada also fits into SOBHA's broader NCR strategy. The developer's luxury gated communities in the capital region include International City, SOBHA City, SOBHA Altus, SOBHA Aranya, and SOBHA Aurum, and Strada extends this presence into a new asset class - serviced residences with integrated retail. SOBHA Strada is located in Sector 106, an address that sits prominently along the futuristic Dwarka Expressway, the most sought-after corridor in Delhi NCR.

For homebuyers and investors tracking Gurgaon's Dwarka Expressway corridor, Strada represents a low-entry-ticket, professionally managed format from a developer known for in-house construction control. Connectivity remains a core draw, with the project offering easy reach to IGI Airport, Cyber City, Udyog Vihar, and upcoming business/retail/hospitality hubs. As construction progresses toward the December 2032 completion timeline, the project is expected to be one of the reference points for serviced-residence investment along the expressway.